So Be It

For Sobeys NHL Sponsorship

Agency: FCB Canada

Group Creative Director: Troy Mcguinness

Associate Creative Director: Steph Simms

Art Director: Mykelti Knott

Director: Peter Martin

We know that family life is messy, loud, and unpredictable.

But it’s also exciting, rewarding and fun. You’ve just gotta have the right attitude to see it.

So let’s all embrace this with one simple rallying cry:

So Be It